About Us

Global Life-Style Ventures Inc. is the Philippines’ Master Franchisee of the lifestyle café, Secret Recipe. The company’s mission is to redefine lifestyle dining by setting the benchmark in specialty cakes, fusion food, and overall café service. Global Life-Style Ventures Inc. believes in Secret Recipe’s value proposition of providing quality lifestyle at affordable cost, hence, it is the company’s vision to bring Secret Recipe to its Filipino consumers.

Formed in the year 1997, Secret Recipe is a unique, casual dining café serving more than 50 types of menu selection and over 40 types of cake creations and baked desserts, not forgetting a flavorful range of ice cream and beverages. Offering consumers its award winning cheesecakes, baked desserts and fusion food with friendly and personalized service, Secret Recipe has become a leader in the global lifestyle café chain industry. It ensures that there is something for everyone at anytime of the day.

Secret Recipe offers customers a warm and friendly ambience in a trend setting environment. The uncompromising quality of our food and desserts using quality ingredients, coupled with moderate pricing, have created a new lifestyle cult compromising of a loyal base of food and cake lovers.

We believe Secret Recipe has a vast majority of its development potential still ahead of us. Throughout the years, Secret Recipe grew and expanded both through growth within the Company, franchising and partnership locally and abroad.

Our philosophy is quality and high standards in every single endeavor and our principle remains the same-to give utmost satisfaction to our valued customers.

Presently, Secret Recipe operates more than 150 outlets, serving customers throughout Malaysia, Singapore, Indonesia, Thailand, Shanghai - China, Pakistan, and the Philippines.

To be the largest homegrown café bakery brand in the Asia Pacific r egion, equivalent or even surpassing our international competitors by benchmarking against the best market leader.

Secret Recipe will continue to make changes, innovate and develop variety of high quality products, brand building and to provide friendly, personalized service beyond customers’ expectation locally and abroad.

We believe success comes from strong culture, which we are proud of. Our cultures encourage us to persevere, team building and outward looking. New initiatives were cultivated and ideas contributed from each and every one of our employees.Our core values are:

PEOPLE – are our greatest resources. Outstanding people make it all happen. They lead towards the future. We are committed to creating an energized, rewarding, safe and healthy work environment, where each of us has the opportunity to offer new ideas in unrestricted manner.

PASSION – fuels our commitment to the endless quest for excellence. We encourage creative thinking, embracing change and continuing to improve upon past accomplishments. We are to learn form our mistakes pursue new ideas and innovations. Our passion drives us to persevere to meet all challenges.

QUALITY – is everything we do. Quality is more than a word we use to describe our food and service. It is a philosophy that everything we do. It is always the result of high standards, sincere effort and skillful execution. Our commitment to quality distinguishes us apart from our competitors.

DEDICATION- we are dedicated to maximize the level of performance and productivity in all areas of or business. To drive success of our company, we must set aggressive goals, focus on results and an obligation to earn a profit in order to remain in the business and growth. We must not jeopardize our future for short-term gain. We will balance our need for current earnings with our desire for consistent long-term profitability.

TRAINING – various training programs were implemented since the first day. It includes leadership training, customer service, food quality control & hygiene and other aspects of running a successful café.

CONCEPT – a differentiated and proven concept with broad consumer appeal. This unique positioning and strong brand image remain part of our strongest competitive advantage.

SERVICE – we believe quality, friendly and personalized services sets us apart from our competitors. It is an effort we put in building positive customer relationship, transcend ingenuity, hard work and passion for service excellence.

RESULT ORIENTED – managing performance within the organization and through customer feedback is very important to gauge the growth of the company. We continuously measure our performance and set targets by benchmarking to stay competitive and to move ahead for growth.

RESPONSIBILITY – we believed that business had a responsibility towards its employees, the community and shareholders. We continuously take the responsibility to upgrade the staff welfare by providing fair and adequate working environment, besides being good citizen in supporting charitable organization. With these principles, our shareholders should be able to realize a fair return.